Poor personal hygiene can potentially repel clients. Physical appearance can have direct sensory effects on clients. Meeting with a client should be done on the same level - if they are more formal, you should dress more formally. Wearing very formal clothing while meeting in a casual environment may come across as incongruent and out of place. Understand the kind of environment that your clients work in. So, it would seem that the usual recommendations apply. Therefore, people already have preconceived notions about what a reliable person looks like, what a lazy person looks like, and what a professional person looks like, and so on. It helps us as a species to navigate new environments and encounters. When encountering new scenarios, we often associate small things in the new scenario with experiences in the past. While a good book doesn’t need a good-looking cover to be interesting, a book with a good-looking cover is more likely to be read. Many believe that “we should not judge a book by it’s cover”, and yet appearances are important for first impressions. A bad first impression may deter new prospects, while a good impression is more likely to lead to a fruitful relationship. This first impression is important when meeting new prospects. It is likely that through interacting with you, clients will form an opinion about you and relate it to the business as a whole. Due to your position as a representative, you also act as an extension of the company and can influence how clients perceive the business as a whole. It is your responsibility to sell products and services to clients. As a sales rep, you are one of the main contributors to your company’s sales success.
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